At BebeYoga, we have nothing to hide. Moreover, we believe it is your right to know what data we collect when you visit our website and what we do with it. We will explain everything you need to know and do in the following lines.
What Type of Data Do We Collect?
On our website, you can read news, informational articles, tips and tricks, and reviews of various product and services sold in retail stores and, especially, online. You can also submit your own reviews and stories, and interact with our and other community members’ posts and comments.
In order to make these actions possible, we may need to collect some personal details from you, like your name, phone number, email, home address, and in rare cases, credit or debit card information.
Occasionally, we may ask for other pieces of information as well, small details that can help guide our research effort or support any content you submit to BebeYoga.
To optimize our website to the various devices in use, we also collect information on the devices used to access it. Common examples include the ID of the device, the browser, the operating system, your IP, location, and more.
To find out what interests our website visitors have and whether our content meets those interests, we will also monitor website visits, visitor activity, and visit duration.
Otherwise put, we will want to know what content drew your interest, how you found out about it, how much time you spent reading it, whether you moved on to another piece of content or page on our website, if you interacted with (liked, commented, or distributed) any piece of content.
At some point, we may decide to offer services that you can only access by setting up an account. This would involve providing an email address and choosing a password or signing up with a social media account.
In the latter scenario, you may express your consent for our accessing of your social media profile information, including name, photo, contacts, and other details. The social network will notify of the information we request it and ask for your authorization to provide it.
To collect all this information, we use online forms, surveys, website analytics reports, plugins, and cookies. Everything is done in compliance with the law, for purposes that we will explain the following lines.
What We Do With the Information and Data We Collect
Website and Content Optimization
The personal information you provide by filling in online forms or creating an account will be used mostly to process your orders and requests. If you express your interest in it, we will send you our newsletter. For more details, see our Newsletter Policy.
Occasionally, we may contact you by email to notify you of policy changes, issues regarding your BebeYoga account, contests, or special promotions. We may also send you invitations to participate in online surveys on various topics related to our activity and your interests.
As for the information we collect through website analytics and cookies, it usually becomes part of more complex reports presenting website visitor behavior (time spent on page, clicks, social media likes and shares, bookmarks, etc.).
We use those reports to assess the results of our website optimization and marketing efforts, to come up with new strategies, and improve our website and the content we make available through it in order to meet your needs and expectations.
We may share some of the mentioned reports with third party service providers (like marketing, SEO, or content consultants) to enable them to make website and content optimization suggestions, to measure the effectiveness of our marketing and advertising efforts.
However, those reports will never include your personal data and their distribution will be subject to strict confidentiality agreements. Therefore, you have no reason to worry about the privacy and security of your personal data.
Another purpose for which we may use the data we collect from you is to personalize the ads we display on our website to match your interests. Thus, you should not be surprised if, after searching for a service or product on a partner website, you see ads referring to it on ours. Similarly, you may find ads for services or products you learned about on BebeYoga on other websites.
We combine the data we collect with the information you provide with any preferences and details you may share on other websites in order to display targeted content and ads, to match your interests. We may share some of the data with various partners and service providers to support our targeted advertising campaigns.
The data used for ad optimization is mostly general, collected through cookies and similar technologies and does not include personal, sensitive information. We will cover cookies, similar data-collection technologies, and how to avoid them in the following lines.
Subject to your prior consent, we may use the information you provide us with in order to send you marketing materials and offers regarding various products or services that we consider representative for your interests.
The marketing messages may be sent to you as MMS, SMS, email, or social media messages, or through in-app ads. In rare cases, you may also be contacted by phone. Although we assure you that we will use your information responsibly and not spam your accounts and devices with marketing communications, you can always withdraw your consent.
If you one day decide that you no longer want to receive our newsletter or marketing communications, all you have to do is unsubscribe.
We will comply with your request, cease all marketing communications, and only use your contact information to send you important service messages.
Third-Party Information Disclosure Terms
We have already mentioned that we may, occasionally, share some of your information with partners or service providers as part of our efforts to improve our services. We may also share your data in order to be able to fulfill your requests, honor your product or service orders, help you receive possession of various prizes or freebies, or provide you professional advice on various products or services we may market.
We may share reports referring to user preferences and website navigation patterns to our advertisers and business partners as part of our joint efforts to increase the effectiveness of our advertising campaigns and honor our partnership agreements. We may also provide statistics to reputable third-parties for further sale or exploitation.
Another scenario in which we may disclose your data to a third-party is if we decide to sell BebeYoga or enter a new partnership. Should that happen, we will notify you of the event and of how it may impact our use of your data.
Finally, should the situation arise, we may share your information as part of our obligation to comply with the law and any regulations governing our activity. We may make your data available to the authorities or other government agencies and to any third-parties helping us protect our operating systems, user information, integrity, and reputation.
How We Protect Your Information
Your data will be processed in compliance with all the laws and regulations in force, especially the Data Protection Act of 1998. It is stored on secure servers, following strict procedures meant to keep it safe and confidential. All disclosures are subject to clear protocols, and we make continuous efforts to prevent unauthorized access.
However, keep in mind that we have no control over what happens to your data until it reaches us. Also, we are not responsible for any information you make available after leaving our website, no matter if you get there by clicking links or ads on our websites.
Data Collection Technologies
We use the data to offer you content and features that match your interests, increase the effectiveness of our marketing and advertising campaigns, and help third-party advertisers display ads that match your interests. We will explain what cookies and beacons are, how they work, and how you can manage or block them in the following lines.
What Cookies Are and How We Use Them
These are small text files. We and our partners place them in your browser when you visit our websites or open our communications. They help us track activity on our websites. Some cookies are temporary. They only last until you close your browser. Others are persistent and continue to track your activity until their expiration or until they are deleted.
Some cookies are essential. Without them, you wouldn’t be able to access and navigate certain areas of our website or buy our products or services. Other cookies are optional and only used with your consent. According to the type of information they collect, the cookies we use fall into the following categories:
1. Site performance – These cookies help us discover and memorize any choices and preferences you express on our website. They enable us to personalize our content and website features accordingly. Some refer to text font, size, or color. Others allow content streaming and blog post commenting. The information these cookies provide refers to your BebeYoga visits and is, usually, anonymous.
2. Analytics – These cookies collect information about how you use our website and services. They help us improve the performance of our website and offer better services, in line with your preferences and expectations. We use them, especially when testing new website design elements and optimization strategies, to recognize repeat visits, identify errors, measure interactions and campaign effectiveness. The data these cookies collect usually becomes part of comprehensive statistics and reports and does not include your personal information.
3. Advertising – These cookies help us customize our ads according to your online browsing patterns, search history, and preferences. As you may have noticed, after browsing a particular website, you keep seeing ads referring to it or its main competitors on almost any other websites you visit. Also, when you access our website from mobile devices, the cookies allow us to identify your mobile device and adjust our content and website design to its specific screen width, so as to ease scrolling, reading, and viewing photos and videos.
5. Social media cookies – These cookies help us collect information on when and why you use our social media buttons. For example, they tell us when you press the Facebook Like button, tweet about our posts, products, or services, share our photos on Instagram or pin them to your Pinterest board. We want to know these things in order to create more sharable and likable content and to display ads relevant to your interests. When you share our content on the social media and you are redirected to the respective platforms keep in mind that the cookies on those platforms and the information they collect have nothing to do with us and are subject to those platforms’ privacy policies.
To find more about the different types of cookies and how they work, check out www.allaboutcookies.org and www.aboutcookies.org.
What Web Beacons Are and How We Use Them
Besides cookies, our website also accommodates beacons (web bugs, clear GIFs, pixel tags). They allow us and carefully chosen third-parties to process information on how you use our website and how you interact with the content we publish and the communications we send you. With their help, we measure our performance and display content and ads relevant to your interests.
We also embed beacons in the content we publish and the emails we send you in order to allow our dedicated server to gather data regarding the specifics of your device or internet connection, like the IP address. This way, we can count views and track visitor location.
Our beacons collect data regarding your reactions to our ads and content, your occasional purchases. When placed in our emails and other communications, they allow us to track whether you open them and click on the links they include. This way, we can assess what type of communication channels and what communication strategies provide the most results.
Finally, our web beacons identify third-party cookies and allow us to monitor which links and ads bring about the most visitors to our website. This way, we know which business partnerships are most convenient and which are not worth investing in.
However, keep in mind that blocking some cookies may undermine the website’s functioning and negatively affect your experience at BebeYoga. Other cookies memorize your contact details and ID and password and allow you to save time and effort by no longer having to type all the information every time you visit our website or want to access specific content.
The steps to adjusting your privacy settings and, eventually, blocking cookies depend on the type of browser you use. Here are links to the instructions you need to follow in order to block or limit cookies for the most popular browser options:
At BebeYoga we use only a couple of networks covered in the respective articles and we take care not to compromise visitor data, so you have nothing to worry about.
Returning to web beacons, they are mandatory for web pages, so blocking them is impossible. The only thing you can do is adjust your email account settings to prevent image downloads or only do it with your express permission.
Changes to Our Privacy & Cookies Policy
We may review and make changes to our Privacy & Cookies policy anytime. Any changes will be visible on this page, so don’t hesitate to visit it and catch up regularly. We have nothing to hide and we assure you that any changes we may consider necessary will take your best interests into account.
If you have any questions regarding our Privacy & Cookies Policy, don’t hesitate to use our online contact form. Our staff members will review your request and act on it as soon as possible. Of course, we hope you will understand our need to collect and process information regarding your experience with BebeYoga and you will not withdraw your consent to this policy.